Why the subcontinent doesn’t like Twenty20
February 26, 2006A few months ago, Jagmohan Dalmiya made the point on Sportcentre India that this form of cricket is not in the agenda of India for the near future. The Reason? As its 40 percent of a limited overs match (in terms of overs and time involved), it results in 40 percent of income.
Tim de Lisle points out in cricinfo why a Twenty20 World Cup is the logical step forward:
It is the first professional cricket format to fit into the lives of people who have a job or a school to go to. A typical game starts at 5.30pm and is over by 8pm. For the first time, you can see a whole match without a meal break. Ergo, it attracts people who wouldn’t normally have the time.
Perfect for nations where cricket is merely a sport. In the subcontinent, however, cricket is more than just sport. So matches will be played to packed houses, revenues will come in despite the period of the match. Interest will not recede. In simple economic terms, the demand is inelastic.
The people who head the BCCI have changed. But the stance remains the same in this regard. Sharad Pawar has said:
The working committee of the board unanimously decided not to participate in that for a lot of reasons. The BCCI decided that it was not in the interest of the game.
